Always innovative
Dream.
Build.
Thrive.
— The Box Breaker —
I help professionals and entrepreneurs discover their unique fusion and turn it into powerful brands that drive real results.
From Tunisia to Dubai, across cultures and industries, I’ve learned that the future belongs to those who refuse to be categorised. Ready to break your boxes?
Hello,
The Box Breaker — who helps you break yours.
Chief Optimist. Personal branding expert. AI early adopter since 2003.
Let’s talkI’m Mohamed Kaabi
Who am I
I’m Mohamed Kaabi
“TheBoxBreaker · Chief Optimist · Personal Thrive adopter since 2003.”
I’m a fusion of cultures, experiences and ideas — and I’m excited to share them with you. Born in Tunisia, I’ve also lived in Germany and Dubai. I’ve met people from all over the world, and I’ve learned something from each of them.
I’m a strategist, advisor, mentor, trainer and keynote speaker who is passionate about unlocking human potential. We all have the capacity for greatness — my work is helping people and organisations find theirs and act on it.
Experience
Work history
Founder & Principal Advisor — Kaabi
Brand strategy, advisory and keynote work for founders, family groups and government entities across the GCC.
Head of Brand & Digital — Dubai
Led brand transformation and digital programmes for regional groups in retail, media and services.
Education
Learning path
Executive programme — Strategy & Innovation
Applied strategy, organisational design and innovation management.
Communication & Design
Foundations in visual communication, brand systems and human-centred design.
Future (The Dojo — Thought Leadership Hub)
Future [The Dojo]
Welcome to DOJO
Future of People
Throughout history, humans have faced a relentless series of changes and challenges. Join us in this space as we explore the ever-evolving landscape of human potential and well-being. It’s a place for open dialogue, sharing visionary ideas, and collectively shaping the future of individuals and humanity.
Tech for Good
Technology that expands what people can do — not what it can do to them.
Future You
Personal branding, learning habits and the identity work behind every reinvention.
Future Business
Business models, boards and cultures built to survive their next decade.
Future Societies
Cities, communities and the shared rules we write for what comes next.
Work with me
The way we do things in our line of work.
Four ways to work together — from a keynote stage to a board seat. Every engagement starts with the same question: which box is holding you back?
Start a conversationPersonal branding
Find your fusion, name it, and build a positioning people repeat when you’re not in the room.
Speaking
Keynotes on human potential, AI and the future of work — in English, French or Arabic.
Advisorship
Ongoing strategic counsel for founders and leadership teams navigating transformation.
Board membership
Independent board and committee roles focused on brand, digital and growth governance.
My skill
Professional skill
The mark
One letter. Three forces.
K, A and B fused into a single mark — strategy, brand and build locked together. It’s the shorthand for everything Kaabi does: take what looks like one thing and show the structure underneath it.
Recognition
Awards & events
Awards
Awwwards — Site of the day
Campaign Award
Animation Award
Peach of the day
Events
CES 2021
Campaign Arts
Tokyo Art
Best Design Award
Blog post
My latest articles
10 reasons why you should make a physical portfolio
A screen forgets. An object stays on the table after the meeting ends — and keeps arguing for you.
Read moreA day in the life: cool and exteriors
What a working day looks like when the studio moves between Tunis, Dubai and a departure lounge.
Read moreIncreasing productivity through workplace friends
Belonging isn’t a perk. It’s the cheapest performance lever most leadership teams still ignore.
Read moreLet’s talk
Contact info
Tell me which box you’re trying to break. I read every message myself and reply within two working days.